Google is going to make its re-entrance into social networking, with Google Plus (Google+ or gPlus). There is no doubt that, it will take over facebook very soon, as facebook took over mySpace. Google has already started its test run for a couple of weeks. Currently, they have launched a filed trial run on June 30th 2010, and are testing it with very few users, that they randomly selected. They sent invitations to the selected ones, and only those who have registered from these invitations can invite more users( the same kind of thing that they used at the launching of gmail.). Google has already launched +1 service a few months back. It is very similar to the like button of facebook. Webmasters can install the +1 on their website too. As google is the largest search engine, the marketing and advertising part is very simple and effective. They have advertised Google Buzz very effectively, simply by putting a small link on top of very pages of Google. Facebook founder Mark Zuckerberg has also started an account in Google plus. "Why are people so surprised that I’d have a Google account?" Zuckerberg recently texted to tech blogger Robert Scoble. They have now redesigned their menu-bar into black colour, with a provision for getting the notification of Google Plus in every page.
Google once made a try into social networking using Orkut, which was a hype in India, Brazil etc., and not much famous in U.S. Actually, Orkut was not officially made by Google, but by an employee of Google named Orkut. Google bought it from him and integrated it with the Google accounts. It was bought by Google in 2004 and was upgraded and improved through out. But it slowly lost its market in 2010. The reason was that, it was very difficult for integrating to Google and at the same time to compete with facebook. Google Buzz was also not very successful. So, for the last one and a half years, a team lead by the Senior Vice-President of Google, Mr. Vic Gundotra, was researching and developing the brand new Google Plus.
+Circles: Google has actually mentioned by words, that the privacy control of updates in facebook is not at all efficient. gPlus enables a better privacy control called Cirlces. Unlike the friends list in facebook, we can divide the friends into circles, with different privacy settings. They say that, you can share different things with different people. Circles makes it easy to put your friends from Saturday night in one circle, your parents in another, and your boss in a circle by himself - just like real life.
+Hangouts: This is another major functionality they are going to offer. Hangouts is a video chatting service, which is not available in facebook. Though some applications of facebook provides video chatting service, they does not have it in-built. Google is famous for its gTalk, with video chatting service.
+Sparks: The Spark is similar to that of the sponsored ads from facebook. In facebook, they show some ads at the right side, based upon our interests. Similarly, based upon the interests we have set, they will show YouTube videos, blogs etc.in a window.
+Huddle: More than ten people can group text chat from their mobile phone using the service called Huddle. It is just similar to the free texting offered by BlackBerry phones.